Q. What hardware and software do I need to participate in e-Trends?
A. A computer running Windows or a Mac computer with system 7.0 or higher. The only software you need is the e-Trends software, which we provide.
Q. How do I download and Install the e-Trends Software?
A. It?s easy to do! Just go to the ?download software? page and follow the instructions. Remember, after you?ve downloaded the software from the e-Trends web site, it still has to be installed. To install, double click on the file and the installation will run automatically. Repeat this process on all of the computers that people in your household use – both at home and at work.
Q. Is it easy to install e-Trends?
A. Absolutely. From start to finish, the software should take only a few minutes to install. The software is distributed with an installer that requires no configuration by the user.
Q. How does the e-Trends software know who is using the computer(s)?
A. You?ll tell it. At installation, you create a list of users. Then every time the computer user changes, you just click on the new user?s name on the list.
Q. Should everyone in the household who has access to a computer at work participate in the e-Trends program?
A. Yes. Everyone who is a member of your household and uses a computer at work qualifies to become an e-Trends member.
Q. How can I be sure the e-Trends software won?t cause ?computer problems??
A. We are aware that our members need to have absolute confidence that nothing about the e-Trends software or the data delivery process will cause them problems. So, we have quality assured and tested our software and processes extensively. We also provide you with the e-Trends Help Desk. This help desk is open 24-hours a day 7 days a week to help you with ALL of your computer questions. We can answer any question you have about e-Trends. We?ll also troubleshoot any questions you have about your hardware, software, Windows, or Macintosh. You?ll have your own experts available 24 hours a day.
Q. Will the e-Trends software interfere with my current set-up?
A. Absolutely not! For our research to be accurate, we must, in fact, be sure nothing in our software alters your computer and your normal usage patterns in any way.
Q. I work with a lot of confidential and sensitive data on my computer. Should I be concerned about installing this software?
A. Not at all. The information collected tells us what application programs you use – how often and how long. We absolutely never collect any information that is used in these programs. We do not have the ability to look at your files.
Q. What about commercial online services, World Wide Web or Internet usage?
A. Of course, these are hot areas for market research. Clients from software developers to telecommunications companies are extremely eager to know what the public wants. So, e-Trends will track your online usage in that the software ?knows? which, if any, of the commercial online services you use, what sites you visit on those services, on the web or on the Internet. Your use of the ?information superhighway? today will help determine its future.
Q. I have access to the World Wide Web at work, but I don?t visit it very often. Do you still want me to participate in e-Trends at work?
A. Yes! We are interested in all types of usage patterns. Whether you use the World Wide Web often or never, we want to know.
Q. Will the MIS department at work let me install the software on my work computer?
A. The rules and guidelines for each organization are different so we recommend that each panelist use their judgment in determining how best to satisfy company rules.
Q. Will this software run on my computer 100% reliably 100% of the time?
A. The goal of e-Trends is to work reliably in a variety of computer situations. It is very simple software that should work when installed and not create problems later on, even if the computer configuration is changed. We test the operation of the software on a variety of configurations, and have found it to be stable under most set-ups. However, it is extremely difficult to anticipate all of the potential situations. That is why we offer technical support through our 24-hour help desk at 1-800-708-0333.
Q. How often are you going to update the software?
A. Our goal is to keep updates to a minimum. However, the Web is constantly evolving, so updates to the software are expected at least quarterly. Each update will be designed to take as little effort by a member as possible.
Q. What information is collected?
A. The information collected by e-Trends is limited to the web addresses of the sites visited, how often and how long, and the application used, how often and how long. The information collected is identified by a code when it is sent to the e-Trends data collection server. The actual identity of the panelist is not sent over the Web during data delivery. e-Trends does not actually know the name or location of the business from which the panelist has Web access. The computer is identified as a work computer by a code, not by any specific identifying name for the business.
Q. What LAN/Internet requirements does it have?
A. As long as the Internet connection is configured so that the proxy address can be modified, there should be no special requirements to run e-Trends software.